Director Paul Briganti–known for his work on Saturday Night Live, Adam Ruins Everything and Upright Citizens Brigade–directed a series of shorts to introduce William Grant & Sons’ Fistful of Bourbon. Produced by Tool of North America for agency Quaker City Mercantile, the campaign includes this tongue-in-cheek Spaghetti Western trailer. This is one of several films just rolled out across social media, streaming platforms and on the Fistful of Bourbon website.
The Fistful of Bourbon trailer and shorts star Frank Garcia (writer, actor, director with Upright Citizens Brigade) and George Basil (a regular on HBO’s Crashing).
Credits
Client William Grant & Sons/Fistful of Bourbon Agency Quaker City Mercantile, Philadelphia Joe Conti, producer; Jerry Stifelman, Ron Pushkar, creative directors. Production Tool of North America Paul Briganti, director; Nancy Hacohen, managing director live action/executive producer; Kelly Christensen, line producer; Amy DeLossa, Ian Falvey, heads of production; Wyatt Troll, DP; Dave Corey, production designer. Editorial Cut + Run Sean Stender, editor; Amburr Faris, exec producer; Jared Thomas, sr. producer. VFX Jogger, Santa Monica, Calif. Andy Brown, Diana Cheng, producers. Audio Post Lime Studios, Santa Monica Tom Paolantonio, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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