Director Paul Briganti–known for his work on Saturday Night Live, Adam Ruins Everything and Upright Citizens Brigade–directed a series of shorts to introduce William Grant & Sons’ Fistful of Bourbon. Produced by Tool of North America for agency Quaker City Mercantile, the campaign includes this tongue-in-cheek Spaghetti Western trailer. This is one of several films just rolled out across social media, streaming platforms and on the Fistful of Bourbon website.
The Fistful of Bourbon trailer and shorts star Frank Garcia (writer, actor, director with Upright Citizens Brigade) and George Basil (a regular on HBO’s Crashing).
Credits
Client William Grant & Sons/Fistful of Bourbon Agency Quaker City Mercantile, Philadelphia Joe Conti, producer; Jerry Stifelman, Ron Pushkar, creative directors. Production Tool of North America Paul Briganti, director; Nancy Hacohen, managing director live action/executive producer; Kelly Christensen, line producer; Amy DeLossa, Ian Falvey, heads of production; Wyatt Troll, DP; Dave Corey, production designer. Editorial Cut + Run Sean Stender, editor; Amburr Faris, exec producer; Jared Thomas, sr. producer. VFX Jogger, Santa Monica, Calif. Andy Brown, Diana Cheng, producers. Audio Post Lime Studios, Santa Monica Tom Paolantonio, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
