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    Tool Director Wesley Walker, Root Insurance Capture Bubba Wallace’s Drive For Equality

    By SHOOTUpdated:No Comments3123 Views

    This spot for Root Insurance features an emotionally driven, cinematic glimpse into the life of trailblazing NASCAR driver Bubba Wallace. 

    Directed by Wesley Walker via Tool of North America, the piece focuses on Wallace’s narrative, with a voiceover that pulls from many headlines and news reports as well as real online comments. As a world-class Black-Latino athlete, Wallace has taken a lead role in speaking out against racial injustice.

    “Working closely alongside Root Insurance’s creative team, we’ve crafted a film and message based in truth, meaning, and positivity,” Wesley said. “What people do not know is what it FEELS like experientially to walk this path and what it takes to stand for what is right against such intense resistance….The power of Bubba Wallace’s story is that he is standing for change and standing for what is right.”

    Alex Timm, Root co-founder and CEO, said, “Getting to know Bubba Wallace and what he stands for made this partnership one that we couldn’t pass up. He is dedicated to standing up for what is right, even when it involves facing adversity. Root was created to make car insurance more fair, standing up against the established industry that priced more on demographics than driving behavior. We are proud to support Bubba Wallace.”

    Credits

    Client Root Insurance Kelly Ruoff, chief brand officer; Jill Neely, executive creative director; Kevin Rapp, creative director, production; Karmen Dann, creative producer. Production Company Tool of North America Wesley Walker, director and concept; Dustin Callif, president/exec producer; Nancy Hacohen, managing director/exec producer; Rob Sexton, exec producer; Amy DeLoosa, head of production; Marc Wilson, creative director; Andy Coverdale, producer; Max Goldman, DP; Richard Wright, production designer; Syahirah Mansor, coordinator. Editorial Cabin Edit Mary Church, post producer; Emma Backman, editor; Lynne Mannino, editorial producer; Rob Trent, creative director (online); Cara Lehr, exec producer (online). Telecine Company 3 Joseph Bicknell, colorist. VFX Shape + Light Arielle Weir, visual effects producer. Sound Design Sweet Justice Sound Ltd. UK Csaba Wagner, supervising sound designer/sound designer/mixer; Samuel Justice, sound designer; Graham Donnelly, Foley editor. Music Luke Atencio, UK Luke Atencio, original music.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Bubba WallaceTool of North AmericaWesley Walker



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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