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    Tool Director Wesley Walker, Root Insurance Capture Bubba Wallace’s Drive For Equality

    By SHOOTUpdated:No Comments3188 Views

    This spot for Root Insurance features an emotionally driven, cinematic glimpse into the life of trailblazing NASCAR driver Bubba Wallace. 

    Directed by Wesley Walker via Tool of North America, the piece focuses on Wallace’s narrative, with a voiceover that pulls from many headlines and news reports as well as real online comments. As a world-class Black-Latino athlete, Wallace has taken a lead role in speaking out against racial injustice.

    “Working closely alongside Root Insurance’s creative team, we’ve crafted a film and message based in truth, meaning, and positivity,” Wesley said. “What people do not know is what it FEELS like experientially to walk this path and what it takes to stand for what is right against such intense resistance….The power of Bubba Wallace’s story is that he is standing for change and standing for what is right.”

    Alex Timm, Root co-founder and CEO, said, “Getting to know Bubba Wallace and what he stands for made this partnership one that we couldn’t pass up. He is dedicated to standing up for what is right, even when it involves facing adversity. Root was created to make car insurance more fair, standing up against the established industry that priced more on demographics than driving behavior. We are proud to support Bubba Wallace.”

    Credits

    Client Root Insurance Kelly Ruoff, chief brand officer; Jill Neely, executive creative director; Kevin Rapp, creative director, production; Karmen Dann, creative producer. Production Company Tool of North America Wesley Walker, director and concept; Dustin Callif, president/exec producer; Nancy Hacohen, managing director/exec producer; Rob Sexton, exec producer; Amy DeLoosa, head of production; Marc Wilson, creative director; Andy Coverdale, producer; Max Goldman, DP; Richard Wright, production designer; Syahirah Mansor, coordinator. Editorial Cabin Edit Mary Church, post producer; Emma Backman, editor; Lynne Mannino, editorial producer; Rob Trent, creative director (online); Cara Lehr, exec producer (online). Telecine Company 3 Joseph Bicknell, colorist. VFX Shape + Light Arielle Weir, visual effects producer. Sound Design Sweet Justice Sound Ltd. UK Csaba Wagner, supervising sound designer/sound designer/mixer; Samuel Justice, sound designer; Graham Donnelly, Foley editor. Music Luke Atencio, UK Luke Atencio, original music.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Bubba WallaceTool of North AmericaWesley Walker



    Top Spot of the Week: Klick Health Delivers AI and Real-Life Hugs This Holiday Season

    Tuesday, December 24, 2024

    When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More

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