This film and interactive experience were directed by Ben Tricklebank of Tool of North America. Tool and interactive studio Active Theory produced for agency Droga5 New York. From the vineyards in Cognac, France, to the distillery and Cognac cellars, viewers are taken on a cinematic journey to experience the painstaking process of crafting Hennessy VSOP Privilège. The multidimensional campaign uses a combination of live-action footage and technology to visualize the juxtaposition of complexity versus mastery that is critical to the Hennessy V.S.O.P Privilège Cognac-making process.
Narrated by Leslie Odom, Jr., the campaign features 60, 30 and 15 second digital spots and an interactive digital experience, adding another chapter to the brand’s “Never stop. Never settle.” platform. Here’s the centerpiece :60 spot, “Harmony: Mastered From Chaos.”
Credits
Client Moet Hennessy USA Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, creative partner; Nick Klinkert, group creative director; Phil Hadad, copywriter; Marybeth Ledesma, art director; Rob Trostle, executive design director; Mark Yoon, associate design director; Sally-Ann Dale, chief creation officer; Niklas Lindstrom, head of interactive production; Jesse Brihn, Ruben Mercadal, executive broadcast producers; Justin Durazzo, executive interactive producer; Ian Graetzer, Morgan Mendel, interactive producers; Cliff Lewis, head of art production; Julia Menassa, executive art producer; Jonny Bauer, global chief strategy officer; Aaron Wiggan, georup strategy director; Elaine Purcell, Danielle Travers, strategy directors. Production Tool of North America Ben Tricklebank, director/interactive director; Justin Gurnari, DP; Oliver Fuselier, Dustin Callif, managing partners; Sarah DiLeo, exec producer; Kelly Christensen, line producer. Interactive Production Active Theory Andy Thelander, creative director; Michael Anthony, technical director; Nick Mountford, exec producer; Annie Chen, producer. Editorial Rock Paper Scissors Jamie Foord; Jay McConville, assistant editor; Eve Kornblum, exec producer; Justin Kumpata, head of production; Lisa Barnable, producer. Postproduction Blacksmith Tom Bussell, VFX supervisor/CG lead artist; Mike Dunkley, CG FX; Iwan Zwarts, Daniel Morris, 2d lead artists; Charlotte Arnold, exec producer; Bornyee Hwang, producer. Music/Sound Design Plan 8
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
