This film and interactive experience were directed by Ben Tricklebank of Tool of North America. Tool and interactive studio Active Theory produced for agency Droga5 New York. From the vineyards in Cognac, France, to the distillery and Cognac cellars, viewers are taken on a cinematic journey to experience the painstaking process of crafting Hennessy VSOP Privilège. The multidimensional campaign uses a combination of live-action footage and technology to visualize the juxtaposition of complexity versus mastery that is critical to the Hennessy V.S.O.P Privilège Cognac-making process.
Narrated by Leslie Odom, Jr., the campaign features 60, 30 and 15 second digital spots and an interactive digital experience, adding another chapter to the brand’s “Never stop. Never settle.” platform. Here’s the centerpiece :60 spot, “Harmony: Mastered From Chaos.”
Credits
Client Moet Hennessy USA Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; Duncan Marshall, creative partner; Nick Klinkert, group creative director; Phil Hadad, copywriter; Marybeth Ledesma, art director; Rob Trostle, executive design director; Mark Yoon, associate design director; Sally-Ann Dale, chief creation officer; Niklas Lindstrom, head of interactive production; Jesse Brihn, Ruben Mercadal, executive broadcast producers; Justin Durazzo, executive interactive producer; Ian Graetzer, Morgan Mendel, interactive producers; Cliff Lewis, head of art production; Julia Menassa, executive art producer; Jonny Bauer, global chief strategy officer; Aaron Wiggan, georup strategy director; Elaine Purcell, Danielle Travers, strategy directors. Production Tool of North America Ben Tricklebank, director/interactive director; Justin Gurnari, DP; Oliver Fuselier, Dustin Callif, managing partners; Sarah DiLeo, exec producer; Kelly Christensen, line producer. Interactive Production Active Theory Andy Thelander, creative director; Michael Anthony, technical director; Nick Mountford, exec producer; Annie Chen, producer. Editorial Rock Paper Scissors Jamie Foord; Jay McConville, assistant editor; Eve Kornblum, exec producer; Justin Kumpata, head of production; Lisa Barnable, producer. Postproduction Blacksmith Tom Bussell, VFX supervisor/CG lead artist; Mike Dunkley, CG FX; Iwan Zwarts, Daniel Morris, 2d lead artists; Charlotte Arnold, exec producer; Bornyee Hwang, producer. Music/Sound Design Plan 8
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.”
“Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
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