Medieval catapults surface in a contemporary urban setting with people scrambling to load the weapons and fire a mix of ingredients skyward๏ฟฝmalt, hops, barley, and then two young women and an Elk. This mysterious behavior is explained when the skies darken and black clouds appear. Indeed a storm is brewing๏ฟฝliterally as beer rains down upon the masses, who raucously celebrate. A Toohey’s label appears on screen, replete with its signature elk.
Agency: Saatchi & Saatchi David Nobay, creative director; Peter Buckley, art director; Tim Brown, copywriter; Scott McBurnie, producer. Production Company: Exit Films Garth Davis, director; Greg Fraser, DP Editorial: Guillotine, Sydney Drew Thompson, editor Postproduction: Fin, Sydney Music: Nylon Studios
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More