This latest commercial in the “Versus” campaign pits actor and DirecTV user Rob Lowe against his alter ego cable subscriber, “Hairy” Rob Lowe.
Tom Kuntz of MJZ directed the spot, titled “Hairy,” for Grey New York.
CreditsClient DirecTV Agency Grey NY Tor Myhren, chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, Amy Rosen, music producers; Michelle Leo, strategy Production MJZ Tom Kuntz, director; Emily Skinner, producer; Daniel Gonzalez, production supervisor; Hoyte Van Hoytema, DP. Editorial Mackenzie Cutler Gavin Cutler, editor; Sasha Hirschfeld, exec producer; Ryan Steele, Mike Rizzo, assistant editors. Audio Mackenzie Cutler Sam Shaffer, mixer/sound designer. VFX Method Studios, NY Jay Hawkins, VFX supervisor; Carlos Herrera, Christa Cox, producers. Casting (on-camera performers) Shooting From The Hip Francine Selkirk Casting (voiceovers) Avenue 3 Casting Nina Pratt, Jerry Saviola
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More