Tom Kuntz of MJZ directs a “Versus” campaign from Grey NY which shows what a pathetic life Rob Lowe would have had if he didn’t switch from cable to DIRECTV.
In this commercial, we see a handsome Lowe who’s got his life all together with DIRECTV. Juxtapose that with the “Creepy Rob Lowe” who sans DIRECTV ends up watching people in a public swimming pool when his cable TV isn’t working properly. We later seem him at a movie theater smelling the hair of a woman who’s seated in the row ahead of him. Creepy indeed.
CreditsClient DIRECTV Agency Grey New York Tor Myhren, chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, Amy Rosen, music producers; Michelle Leo, strategy. Production MJZ Tom Kuntz, director; Emily Skinner, producer; Daniel Gonzalez, production supervisor; Hoyte Van Hoytema, DP. Editorial Mackanzie Cutler Gavin Cutler, editor; Ryan Steele, Mike Rizzo, assistant editors. Audio Mackenzie Cutler Sam Shaffer, mixer/sound designer. VFX Method Studios Jay Hawkins, VFX supervisor; Carlos Herrera, Christa Cox, VFX producers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More