Tom Kuntz of MJZ directs a “Versus” campaign from Grey NY which shows what a pathetic life Rob Lowe would have had if he didn’t switch from cable to DIRECTV.
In this commercial, we see a handsome Lowe who’s got his life all together with DIRECTV. Juxtapose that with the “Creepy Rob Lowe” who sans DIRECTV ends up watching people in a public swimming pool when his cable TV isn’t working properly. We later seem him at a movie theater smelling the hair of a woman who’s seated in the row ahead of him. Creepy indeed.
Credits
Client DIRECTV Agency Grey New York Tor Myhren, chief creative officer; Dan Kelleher, executive creative director; Doug Fallon, Steven Fogel, group creative directors; Andrew Chinich, executive producer; Lindsay Myers, producer; Zachary Pollakoff, Amy Rosen, music producers; Michelle Leo, strategy. Production MJZ Tom Kuntz, director; Emily Skinner, producer; Daniel Gonzalez, production supervisor; Hoyte Van Hoytema, DP. Editorial Mackanzie Cutler Gavin Cutler, editor; Ryan Steele, Mike Rizzo, assistant editors. Audio Mackenzie Cutler Sam Shaffer, mixer/sound designer. VFX Method Studios Jay Hawkins, VFX supervisor; Carlos Herrera, Christa Cox, VFX producers.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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