New York Giants quarterback Eli Manning is a DirecTV guy while his dorky “bad comedian” counterpart has cable–enough said.
Director Tom Kuntz of MJZ captures both these Mannings–the cool QB who gets all the NFL games via DirecTV versus the lacking standup comic whose cable woes include being deprived of a host of great football games.
Agency is Grey New York.
Client DirecTV Agency Grey New York Tor Myhren, chief creative officer; Steve Fogel, Doug Gallon, group creative directors; Steve McElligott, copywriter; Jerome Marucci, art director; Andrew Chinich, executive producer; Lindsay Myers, producer. Production MJZ Tom Kuntz, director; Emily Skinner, producer; Jo Willems, DP. Editorial Mackenzie Cutler Gavin Cutler, editor; Pamela Petruski, assistant editor. VFX Framestore Christa Cox, producer. Performers Eli Manning
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
