Register

    Tom Hooper Directs Xmas Spot “Bags of Joy” For Boots UK

    By SHOOTUpdated:No Comments3162 Views

    Boots, a pharmacy-led health and beauty chain in the U.K., has launched its 2021 Christmas campaign, starring BAFTA-nominated (Doctor Who, The Cry) actress Jenna Coleman as the character of Joy. 

    In this three-minute “Bags of Joy” spot created by agency The Pharm, Joy reaches into her handbag, which is a gift from her grandma, and finds that it’s seemingly bottomless–the repository for gift after gift which she pulls out to the delight of varied recipients.

    Oscar winner Tom Hooper (The King’s Speech) directed the Boots UK piece via production house SMUGGLER. The spot was lensed by Seamus McGarvey, a two-time Academy Award nominee (Atonement, Anna Karenina) for Best Cinematography.

    The Boots UK spot soundtrack, performed by a 45-piece orchestra at the iconic Abbey Road Studios, was composed by Rachel Portman OBE, the first female composer to win an Oscar (Emma in 1997).

    Credits

    Client Boots UK Agency The Pharm Laurent Simon, chief creative officer; Karen Boswell, chief transformation officer; Tom Reas, Liam Riddler, sr. creatives; Roz Lawson, sr. producer; Eleanor Hardcastle, production manager; Nicole Frost, strategy partner; Anastasia Besson, associate strategy director. Production SMUGGLER Tom Hooper, director; Sara Wallace, exec producer; Nick Fewtrell, producer. Editorial The Whitehouse Post Russell Icke, offline editor; Steven Waltham, sr. assistant editor; Annabel Bennett, exec producer. Postproduction/VFX Rascal Post  Barnsley, VFX supervisor; James Beck exec producer. Color Grade Framestore Simon Bourne, head of creative color; Chris Anthony, post producer. Music Rachel Portman   Rachel Portman, composer. Sound GPA Toby Griffin, head of audio; Richard Donaghue, audio producer. Casting Talent Republic

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Rachel PortmanSeamus McGarveySmugglerThe PharmTom Hooper



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

    MySHOOT Profiles


    Add A Comment