Boots, a pharmacy-led health and beauty chain in the U.K., has launched its 2021 Christmas campaign, starring BAFTA-nominated (Doctor Who, The Cry) actress Jenna Coleman as the character of Joy.
In this three-minute “Bags of Joy” spot created by agency The Pharm, Joy reaches into her handbag, which is a gift from her grandma, and finds that it’s seemingly bottomless–the repository for gift after gift which she pulls out to the delight of varied recipients.
Oscar winner Tom Hooper (The King’s Speech) directed the Boots UK piece via production house SMUGGLER. The spot was lensed by Seamus McGarvey, a two-time Academy Award nominee (Atonement, Anna Karenina) for Best Cinematography.
The Boots UK spot soundtrack, performed by a 45-piece orchestra at the iconic Abbey Road Studios, was composed by Rachel Portman OBE, the first female composer to win an Oscar (Emma in 1997).
CreditsClient Boots UK Agency The Pharm Laurent Simon, chief creative officer; Karen Boswell, chief transformation officer; Tom Reas, Liam Riddler, sr. creatives; Roz Lawson, sr. producer; Eleanor Hardcastle, production manager; Nicole Frost, strategy partner; Anastasia Besson, associate strategy director. Production SMUGGLER Tom Hooper, director; Sara Wallace, exec producer; Nick Fewtrell, producer. Editorial The Whitehouse Post Russell Icke, offline editor; Steven Waltham, sr. assistant editor; Annabel Bennett, exec producer. Postproduction/VFX Rascal Post Barnsley, VFX supervisor; James Beck exec producer. Color Grade Framestore Simon Bourne, head of creative color; Chris Anthony, post producer. Music Rachel Portman Rachel Portman, composer. Sound GPA Toby Griffin, head of audio; Richard Donaghue, audio producer. Casting Talent Republic
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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