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    Tom Hooper Directs Xmas Spot “Bags of Joy” For Boots UK

    By SHOOTUpdated:No Comments3129 Views

    Boots, a pharmacy-led health and beauty chain in the U.K., has launched its 2021 Christmas campaign, starring BAFTA-nominated (Doctor Who, The Cry) actress Jenna Coleman as the character of Joy. 

    In this three-minute “Bags of Joy” spot created by agency The Pharm, Joy reaches into her handbag, which is a gift from her grandma, and finds that it’s seemingly bottomless–the repository for gift after gift which she pulls out to the delight of varied recipients.

    Oscar winner Tom Hooper (The King’s Speech) directed the Boots UK piece via production house SMUGGLER. The spot was lensed by Seamus McGarvey, a two-time Academy Award nominee (Atonement, Anna Karenina) for Best Cinematography.

    The Boots UK spot soundtrack, performed by a 45-piece orchestra at the iconic Abbey Road Studios, was composed by Rachel Portman OBE, the first female composer to win an Oscar (Emma in 1997).

    Credits

    Client Boots UK Agency The Pharm Laurent Simon, chief creative officer; Karen Boswell, chief transformation officer; Tom Reas, Liam Riddler, sr. creatives; Roz Lawson, sr. producer; Eleanor Hardcastle, production manager; Nicole Frost, strategy partner; Anastasia Besson, associate strategy director. Production SMUGGLER Tom Hooper, director; Sara Wallace, exec producer; Nick Fewtrell, producer. Editorial The Whitehouse Post Russell Icke, offline editor; Steven Waltham, sr. assistant editor; Annabel Bennett, exec producer. Postproduction/VFX Rascal Post  Barnsley, VFX supervisor; James Beck exec producer. Color Grade Framestore Simon Bourne, head of creative color; Chris Anthony, post producer. Music Rachel Portman   Rachel Portman, composer. Sound GPA Toby Griffin, head of audio; Richard Donaghue, audio producer. Casting Talent Republic

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Rachel PortmanSeamus McGarveySmugglerThe PharmTom Hooper



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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