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    Tom Hooper Directs “Mrs. Claus” for M&S, RKCR/Y&R

    By SHOOTUpdated:No Comments2467 Views

    Oscar-winning (The King’s Speech) director Tom Hooper helmed via Smuggler this Xmas campaign launch ad for retailer Marks & Spencer out of agency RKCR/Y&R, London, which tells the story of Jake, a lad who’s spent the past year squabbling with his sister Anna.

    As Christmas approaches, Jake decides he wants to make things up to her so he writes to Mrs. Claus (portrayed by Janet McTeer), asking Santa’s better half to help him give the perfect gift to Anna. After Santa goes off with his reindeer, Mrs. Claus hops into her more technologically modern “sleigh,” which takes the form of a red helicopter, and delivers a special present to Anna in time for Xmas morning.

    “Christmas With Love, Mrs Claus” was created by Alice Burton and Psembi Kinstan from RKCR/Y&R. There are four versions of the commercial (3 minutes, 2 minutes, 1 minute, 30 seconds) to be played on television, social and M&S’ own channels. The cinematic score composed by Rachel Portman is available to buy and stream through Universal. All products featured in the spot are available in selected M&S stores and online,

    Credits

    Client Marks & Spencer (M&S) Agency RKCR/Y&R, London Psembi Kinstan, Alice Burton, creatives; Danielle Sandler, producer; Carmela Vitale, assistant producer. Production Smuggler Tom Hooper, director; Molly Pope, producer; Justin Brown, DP; Paco Delgado, costume designer; Robin Brown, production designer. Editorial The Quarry Paul Watts, editor; Charlie Morris, producer. Sound Design Wave Parv Thind, sound designer; Rebecca Boswell, exec producer. Music Supervision Native Dan Neale, managing director; Fred Ashworth, head of production. Music Rachel Portman, composer. Postproduction The Mill Clare Melia, producer; Andrew “Barnsley” Wood, 2D lead; Rob Holmes, 3D lead (head of 3D); Seamus O’Kane, colorist.

    Genre:Fantasy
    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:RKCR/Y&RSmugglerTom Hooper



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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