Tom Carty of Gorgeous directs this package which includes the spot “Make Time: will.i.am” in which the rapper/songwriter/producer/entrepreneur/philanthropist is seen throughout a busy day, which finds him at one point declaring he doesn’t have time to read The Wall Street Journal.
Next, we see that he makes the time as he peruses The Wall Street Journal on his computer tablet.
Client The Wall Street Journal Agency CHI&Partners NY/The&PartnershipNY Isaac Silverglate, executive creative director; Dan Beckett, had of art; Hemant Anant Jain, creative director; Ronnie Lee, associate creative director; Johnny Por Taing, designer; Patrick Regan, copywriter; Jerome Leclere, art director; Dana May, head of production Shami LaCourt, producer; Jenny Crespo, project manager; Veronica Thew, planning director. Production Gorgeous Tom Carty, director; Adam Frisch, DP; Eriks Krumins, exec producer; Jan Wieringa, line producer. Editorial Final Cut Sonejuhi Sinha, editor; Geoff Hastings, assistant editor; Lauren Bleiweiss, exec producer; Weston Ver Steeg, offline producer. Post Color Collective Mike Howell, colorist; Claudia Guevara, color producer. Online Significant Others Dirk Greene, Flame artist; Alek Rost, online producer. Audio Heard City Keith Reynaud, Dan Flosdorf, engineers.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
