Tom Carty of Gorgeous directs this package which includes the spot “Make Time: will.i.am” in which the rapper/songwriter/producer/entrepreneur/philanthropist is seen throughout a busy day, which finds him at one point declaring he doesn’t have time to read The Wall Street Journal.
Next, we see that he makes the time as he peruses The Wall Street Journal on his computer tablet.
CreditsClient The Wall Street Journal Agency CHI&Partners NY/The&PartnershipNY Isaac Silverglate, executive creative director; Dan Beckett, had of art; Hemant Anant Jain, creative director; Ronnie Lee, associate creative director; Johnny Por Taing, designer; Patrick Regan, copywriter; Jerome Leclere, art director; Dana May, head of production Shami LaCourt, producer; Jenny Crespo, project manager; Veronica Thew, planning director. Production Gorgeous Tom Carty, director; Adam Frisch, DP; Eriks Krumins, exec producer; Jan Wieringa, line producer. Editorial Final Cut Sonejuhi Sinha, editor; Geoff Hastings, assistant editor; Lauren Bleiweiss, exec producer; Weston Ver Steeg, offline producer. Post Color Collective Mike Howell, colorist; Claudia Guevara, color producer. Online Significant Others Dirk Greene, Flame artist; Alek Rost, online producer. Audio Heard City Keith Reynaud, Dan Flosdorf, engineers.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More