TiNY, a new micro creative agency co-founded by industry veterans Tom Christmann, Mike Rovner, and Michael Stoopack, has launched its first major campaign for American Century Investments. It debuted during the recent American Century Championship celebrity golf tournament on The Golf Channel and NBC. American Century Investments has been the title sponsor of the American Century Championship since 1999.
The campaign highlights the unique value proposition of American Century: over 40% of the firm’s profits fund life-changing medical research at the Stowers Institute for Medical Research aimed at defeating life-threatening diseases. The campaign mix includes this comedy spot, “What the Putts,” directed by Evan Silver via production company Reform School. Silver is an alum of SHOOT’s 2007 New Directors Showcase.
Credits
Client American Century Investments Agency TiNY Mike Rovner, Tom Christmann, partners/chief creative officers; Michael Stoopack, partner/president. Production Company Reform School Evan Silver, director; Ryan Ennis, exec producer; Aaron Rosenbloom, producer; Doug Chamberlain, cinematographer; Shauna Wilcox, production designer; Jabu Brown, assistant director. Editorial KYLE NYC Tina Mintus, editor/VFX. Lead Actor Randy McDowell, male putter
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
