This :90 extended version of Booking.com’s Super Bowl spot stars Tina Fey–and “body doubles” she’s hired–to showcase all the Tina Feys she can be, each one suited to a different destination on Booking.com. What an opportunity to discover your diverse personas and match them with different places to travel. Imagine who you could become once you get where you’re going–with options that include hotels, vacation rentals and other unique properties. Comedic cameos by performers who are the other Tinas range from none other than Jane Krakowski and Jack McBrayer (Fey’s 30 Rock cohorts) to Glenn Close (Fey’s nemesis) and even Sasquatch.
Creative for the campaign was developed by agency Zulu Alpha Kilo, with MJZ’s Nick Ball serving as director.
CreditsClient Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman; Tim Gordon, chief creative officer; Jacob Gawrysiak, creative director/art director; George Ault, creative director/writer; Emily Garvey, head of strategy; Spencer MacEachern, strategy director; Jacob Herman, sr. producer. Production Company MJZ Nick Ball, director; David Zander, president; Noah Goldsmith, exec producer; Jennifer Gee, exec director of production; Karen Chen, line producer; Lynda de Zorzi, Beth Schiffman, production supervisors; John Lowe, 1st AD; Lachlan Milne, DP; Andy Reznik, production designer. Production Services The Lift Avelino Rodriguez, founding partner; Jose Barrera, managing director; Magali Sagarra, sr. producer; Liliana Huacuja, production manager; Andrea Araiz, production coordinator; Luciano Lasca, production designer; Chela Olea, hair & makeup; Paola Alfaro, wardrobe stylist; Adrian Gallardo, 1st AD (Mexico). Editorial Final Cut Joe Guest, lead editor; Sarah Roebuck, exec producer; Patrick Coleman, secondary editor; Alyce Muhammad, assistant editor; Sue Romweber, producer; Nadia Nugent, production coordinator. VFX House of Parliament Enca Kaul, founder/partner; Nathan Kane, partner; Anna Borysewicz, Kate Matos, producers; Keith Sullivan, VFX supervisor; James Cudahy, VFX assistant. Sound Barking Owl Kelly Bayett, founder & creative director; Ashley Benton, executive creative producer; Gus Koven, audio engineer; Stuart St. Vincent Welch, sound designer. Music Stare Crazy Jonathan Dreyfus, Amy Anderson, founders, composers, CEOs; Daniel Mรผller, composer & engineer. Celebrity Talent Smarts Mike DaRe, managing director, U.s.; Sheila Hozbari, executive director, U.S.; Jane Boera, digital executive.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brandโs story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled โA New York Minute,โ the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brandโs own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuriโs jewelry makes an appearance as the best supporting actor.
โWhen I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a โcampaignโ could be,โ said Jacob Jordan, chief brand officer, Mejuri. โGia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuriโs values of celebrating women as their truest selves. I canโt wait for us to continue to tell the next chapters of this story.โ
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