This :90 extended version of Booking.com’s Super Bowl spot stars Tina Fey–and “body doubles” she’s hired–to showcase all the Tina Feys she can be, each one suited to a different destination on Booking.com. What an opportunity to discover your diverse personas and match them with different places to travel. Imagine who you could become once you get where you’re going–with options that include hotels, vacation rentals and other unique properties. Comedic cameos by performers who are the other Tinas range from none other than Jane Krakowski and Jack McBrayer (Fey’s 30 Rock cohorts) to Glenn Close (Fey’s nemesis) and even Sasquatch.
Creative for the campaign was developed by agency Zulu Alpha Kilo, with MJZ’s Nick Ball serving as director.
Credits
Client Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman; Tim Gordon, chief creative officer; Jacob Gawrysiak, creative director/art director; George Ault, creative director/writer; Emily Garvey, head of strategy; Spencer MacEachern, strategy director; Jacob Herman, sr. producer. Production Company MJZ Nick Ball, director; David Zander, president; Noah Goldsmith, exec producer; Jennifer Gee, exec director of production; Karen Chen, line producer; Lynda de Zorzi, Beth Schiffman, production supervisors; John Lowe, 1st AD; Lachlan Milne, DP; Andy Reznik, production designer. Production Services The Lift Avelino Rodriguez, founding partner; Jose Barrera, managing director; Magali Sagarra, sr. producer; Liliana Huacuja, production manager; Andrea Araiz, production coordinator; Luciano Lasca, production designer; Chela Olea, hair & makeup; Paola Alfaro, wardrobe stylist; Adrian Gallardo, 1st AD (Mexico). Editorial Final Cut Joe Guest, lead editor; Sarah Roebuck, exec producer; Patrick Coleman, secondary editor; Alyce Muhammad, assistant editor; Sue Romweber, producer; Nadia Nugent, production coordinator. VFX House of Parliament Enca Kaul, founder/partner; Nathan Kane, partner; Anna Borysewicz, Kate Matos, producers; Keith Sullivan, VFX supervisor; James Cudahy, VFX assistant. Sound Barking Owl Kelly Bayett, founder & creative director; Ashley Benton, executive creative producer; Gus Koven, audio engineer; Stuart St. Vincent Welch, sound designer. Music Stare Crazy Jonathan Dreyfus, Amy Anderson, founders, composers, CEOs; Daniel Müller, composer & engineer. Celebrity Talent Smarts Mike DaRe, managing director, U.s.; Sheila Hozbari, executive director, U.S.; Jane Boera, digital executive.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
