This :90 extended version of Booking.com’s Super Bowl spot stars Tina Fey–and “body doubles” she’s hired–to showcase all the Tina Feys she can be, each one suited to a different destination on Booking.com. What an opportunity to discover your diverse personas and match them with different places to travel. Imagine who you could become once you get where you’re going–with options that include hotels, vacation rentals and other unique properties. Comedic cameos by performers who are the other Tinas range from none other than Jane Krakowski and Jack McBrayer (Fey’s 30 Rock cohorts) to Glenn Close (Fey’s nemesis) and even Sasquatch.
Creative for the campaign was developed by agency Zulu Alpha Kilo, with MJZ’s Nick Ball serving as director.
Credits
Client Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman; Tim Gordon, chief creative officer; Jacob Gawrysiak, creative director/art director; George Ault, creative director/writer; Emily Garvey, head of strategy; Spencer MacEachern, strategy director; Jacob Herman, sr. producer. Production Company MJZ Nick Ball, director; David Zander, president; Noah Goldsmith, exec producer; Jennifer Gee, exec director of production; Karen Chen, line producer; Lynda de Zorzi, Beth Schiffman, production supervisors; John Lowe, 1st AD; Lachlan Milne, DP; Andy Reznik, production designer. Production Services The Lift Avelino Rodriguez, founding partner; Jose Barrera, managing director; Magali Sagarra, sr. producer; Liliana Huacuja, production manager; Andrea Araiz, production coordinator; Luciano Lasca, production designer; Chela Olea, hair & makeup; Paola Alfaro, wardrobe stylist; Adrian Gallardo, 1st AD (Mexico). Editorial Final Cut Joe Guest, lead editor; Sarah Roebuck, exec producer; Patrick Coleman, secondary editor; Alyce Muhammad, assistant editor; Sue Romweber, producer; Nadia Nugent, production coordinator. VFX House of Parliament Enca Kaul, founder/partner; Nathan Kane, partner; Anna Borysewicz, Kate Matos, producers; Keith Sullivan, VFX supervisor; James Cudahy, VFX assistant. Sound Barking Owl Kelly Bayett, founder & creative director; Ashley Benton, executive creative producer; Gus Koven, audio engineer; Stuart St. Vincent Welch, sound designer. Music Stare Crazy Jonathan Dreyfus, Amy Anderson, founders, composers, CEOs; Daniel Müller, composer & engineer. Celebrity Talent Smarts Mike DaRe, managing director, U.s.; Sheila Hozbari, executive director, U.S.; Jane Boera, digital executive.
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
