Even a superstar like Oscar nominee Timothée Chalamet wonders why he doesn’t yet have a role on an Apple TV+ project. In this tongue-in-cheek Apple TV+ spot directed by Tom Kuntz of MJZ for TBWAMedia Arts Lab, Chalamet is left to lament the lack of an Apple TV+ gig while surrounded by the successes of others on the platform spanning such fare as Best Picture Oscar winner CODA, the Emmy-celebrated Ted Lasso, as well as Causeway, Selena Gomez: My Mind & Me, Severance, Black Bird, Chief of War, and Martin Scorsese’s upcoming Killers of the Flower Moon.
Finally Chalamet is left to utter an old-fashioned Hollywood plea as a query to Apple: “Call me?”
CreditsClient Apple TV+ Agency TBWAMedia Arts Lab Production MJZ Tom Kuntz, director
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More