The Talkatron, one of the videos from Time Warner Cable’s www.wethinklikeyouthink.com, shows a woman trying to place a call on the device she created, which resembles TWC’s Digital Phone Service, part of the bundle that is promoted in the campaign that features six consumers with their ideas for products TWC already offers. The video was created by OgilvyOne and shot by sausage, a kaboom director team.
Credits
Agency: Ogilvy & Mather Patti McConnell, senior partner, executive producer; Dan Chichester, senior partner, creative director; David Korchin, creative director; Jerry Tamburro, art director; Mark Scott copywriter; Ingrid Ducmanis & Tom Newsom, acds
Production Company: kaboom Productions sausage, directors; Lauren Schwartz, executive producer; Bernard Rahill, producer; Adam Beckman/Joe Meade, dps; Jeff Everett, production designer: Editorial: FilmCore Editorial Connor McDonald, editor; Julie Johnston, producer Postproduction: Riot/NY Angela Lupo, producer
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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