One of the viral videos in Time Warner Cable’s new campaign from Ogilvy & Mather shows Mike O’Malley, the improv comedian who’s the star of the campaign, playing an original song on the guitar with Time Warner Cable-inspired lyrics. The video was directed by Biscuit Filmworks’ Clay Weiner.
Credits
Agency: Ogilvy & Mather Tommy Henvey, executive creative director; Rich Wallace, art director; Richard Ryan, copywriter; Jon Rosenberg, producer Production Company: Biscuit Filmworks Clay Weiner, director; Holly Vega, exec. producer Editorial: Crew Cuts Jake Jacobsen, editor; Michael Southworth, assistant editor; Nancy Shames, exec. producer; Michelle Bellaff, producer Postproduction: Nice Shoes Chris Ryan, colorist; Ed Skupeen, online editor Visual Effects: Semerad Audio: Sound Lounge Phil Loeb, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment