Tim Godsall directed this short film which is part of a broader “Together, we make togetherness” campaign for Delta Air Lines and Virgin Atlantic’s partnership. Created by agency Figliulo&Partners, the short titled The Prodigal Brother tells the story of two estranged brothers who are reconciled on Christmas morning. Filled with fantastic tales of a Sherpa, three magical scarves and a wise man named Socrates, the film delivers an entertaining yarn with a heartwarming message about togetherness.
Anonymous Content and OPC produced the short which will run in the U.S. and U.K. through December 25 across all of Delta and Virgin Atlantic’s social channels, and on-demand video in the U.K.
Credits
Client Delta Air Lines, Virgin Atlantic Agency Figliulo&Partners Mark Figliulo, CEO/partner; Scott Vitrone, chief creative officer/creative/partner; Robert Valdes, head of production/partner; Kerry Keenan, Ian Reichenthal, creatives; Jill Landaker Grunes, executive producer. Production Anonymous Content, OPC Tim Godsall, director; Eric Stern, exec producer; Kerry Haynie, head of production; Merrie Wasson, line producer; Andree Pineaar, DP; Jay Pooley, production designer; Harland Weiss, Donovan Boden, Isil, Gilerdale, exec producers (OPC); Scott Rudderham, production manager (OPC). Editorial Final Cut Patrick Colman, editor; Geoff Hastings, assistant editor; Penny Easley, head of production; Sarah Roebuck, exec producer. Postproduction Company 3 Tim Masick, colorist. VFX Dirk Greene, Betty Cameron. Audio Terressa Tate, sound mixer. Music Supervision Future Perfect / Little Ears Music Supplier #1 BMG Production Music Music Title & Artist #1 “Deck the Halls” by The Craig Gildner Sextet feat. Tony Liberto & The Liberto Sisters Music Supplier #2 Sony Music (Master) Warner Chappell Publishing (Publisher) The Music Sales Group (Publisher) Music Title & Artist #2 “There’s No Christmas Like a Home Christmas” by Perry Como
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More