Tim Godsall directed this short film which is part of a broader “Together, we make togetherness” campaign for Delta Air Lines and Virgin Atlantic’s partnership. Created by agency Figliulo&Partners, the short titled The Prodigal Brother tells the story of two estranged brothers who are reconciled on Christmas morning. Filled with fantastic tales of a Sherpa, three magical scarves and a wise man named Socrates, the film delivers an entertaining yarn with a heartwarming message about togetherness.
Anonymous Content and OPC produced the short which will run in the U.S. and U.K. through December 25 across all of Delta and Virgin Atlantic’s social channels, and on-demand video in the U.K.
Credits
Client Delta Air Lines, Virgin Atlantic Agency Figliulo&Partners Mark Figliulo, CEO/partner; Scott Vitrone, chief creative officer/creative/partner; Robert Valdes, head of production/partner; Kerry Keenan, Ian Reichenthal, creatives; Jill Landaker Grunes, executive producer. Production Anonymous Content, OPC Tim Godsall, director; Eric Stern, exec producer; Kerry Haynie, head of production; Merrie Wasson, line producer; Andree Pineaar, DP; Jay Pooley, production designer; Harland Weiss, Donovan Boden, Isil, Gilerdale, exec producers (OPC); Scott Rudderham, production manager (OPC). Editorial Final Cut Patrick Colman, editor; Geoff Hastings, assistant editor; Penny Easley, head of production; Sarah Roebuck, exec producer. Postproduction Company 3 Tim Masick, colorist. VFX Dirk Greene, Betty Cameron. Audio Terressa Tate, sound mixer. Music Supervision Future Perfect / Little Ears Music Supplier #1 BMG Production Music Music Title & Artist #1 “Deck the Halls” by The Craig Gildner Sextet feat. Tony Liberto & The Liberto Sisters Music Supplier #2 Sony Music (Master) Warner Chappell Publishing (Publisher) The Music Sales Group (Publisher) Music Title & Artist #2 “There’s No Christmas Like a Home Christmas” by Perry Como
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
