A not-so-grand circle of critics–who for years have been scoring media points by taking NBA superstar Kevin Durant to task–is finally silenced when the Golden State Warriors win the NBA world championship with Durant named the Finals MVP.
Titled “Debate This,” the Nike spot debuted right after Game 5 of the Finals on Monday night (6/12), in which the Warriors clinched the title.
Tim Godsall of Anonymous Content directed the commercial for Wieden+Kennedy, Portland, Ore.
CreditsClient Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, creative directors; Dan Viens, interactive director; Josh Bogdan, copywriter; Pedro Izique, art director; Matt Hunnicutt, integrated production director; Jake Grand, sr. integrated producer; Candice Harbour, production associate; Reid Schilperoort, Nathan Goldberg, Andy Lindblade, strategy. W+K Studio Tim O’Brien, Deb Lee. Emily Norman, creative management. Production Anonymous Content Tim Godsall, director; Eric Stern, exec producer; Brady Vant Hull, line producer; Darko Suvak, DP. Editorial Arcade Geoff Hounsell, editor; Laura Sanford, assistant editor; Alexa Atkin, post producer; Damian Stevens, managing partner; Crissy DeSimone, exec producer. VFX, Design & Color The Mill Anastasia Von Rahl, exec producer; Alana Giordano, production coordinator; John Shirley, lead artist; Phil Millberger, Flame artist; Adam Scott, colorist; Thatcher Peterson, exec producer/color; Diane Valera, color producer. Music/Sound Design Barking Owl Kelly Bayett, creative director/partner; Ashley Benton, producer; Morgan Johnson, sound designer; Houston Fry, music sweetening. Licensed music: “Shimmy Shimmy Ya” by Old Dirty Bastard Audio Post Lime Studios Zac Fisher, mixer; Susie Boyajan, exec producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More