A not-so-grand circle of critics–who for years have been scoring media points by taking NBA superstar Kevin Durant to task–is finally silenced when the Golden State Warriors win the NBA world championship with Durant named the Finals MVP.
Titled “Debate This,” the Nike spot debuted right after Game 5 of the Finals on Monday night (6/12), in which the Warriors clinched the title.
Tim Godsall of Anonymous Content directed the commercial for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, creative directors; Dan Viens, interactive director; Josh Bogdan, copywriter; Pedro Izique, art director; Matt Hunnicutt, integrated production director; Jake Grand, sr. integrated producer; Candice Harbour, production associate; Reid Schilperoort, Nathan Goldberg, Andy Lindblade, strategy. W+K Studio Tim O’Brien, Deb Lee. Emily Norman, creative management. Production Anonymous Content Tim Godsall, director; Eric Stern, exec producer; Brady Vant Hull, line producer; Darko Suvak, DP. Editorial Arcade Geoff Hounsell, editor; Laura Sanford, assistant editor; Alexa Atkin, post producer; Damian Stevens, managing partner; Crissy DeSimone, exec producer. VFX, Design & Color The Mill Anastasia Von Rahl, exec producer; Alana Giordano, production coordinator; John Shirley, lead artist; Phil Millberger, Flame artist; Adam Scott, colorist; Thatcher Peterson, exec producer/color; Diane Valera, color producer. Music/Sound Design Barking Owl Kelly Bayett, creative director/partner; Ashley Benton, producer; Morgan Johnson, sound designer; Houston Fry, music sweetening. Licensed music: “Shimmy Shimmy Ya” by Old Dirty Bastard Audio Post Lime Studios Zac Fisher, mixer; Susie Boyajan, exec producer.
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
