A not-so-grand circle of critics–who for years have been scoring media points by taking NBA superstar Kevin Durant to task–is finally silenced when the Golden State Warriors win the NBA world championship with Durant named the Finals MVP.
Titled “Debate This,” the Nike spot debuted right after Game 5 of the Finals on Monday night (6/12), in which the Warriors clinched the title.
Tim Godsall of Anonymous Content directed the commercial for Wieden+Kennedy, Portland, Ore.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, creative directors; Dan Viens, interactive director; Josh Bogdan, copywriter; Pedro Izique, art director; Matt Hunnicutt, integrated production director; Jake Grand, sr. integrated producer; Candice Harbour, production associate; Reid Schilperoort, Nathan Goldberg, Andy Lindblade, strategy. W+K Studio Tim O’Brien, Deb Lee. Emily Norman, creative management. Production Anonymous Content Tim Godsall, director; Eric Stern, exec producer; Brady Vant Hull, line producer; Darko Suvak, DP. Editorial Arcade Geoff Hounsell, editor; Laura Sanford, assistant editor; Alexa Atkin, post producer; Damian Stevens, managing partner; Crissy DeSimone, exec producer. VFX, Design & Color The Mill Anastasia Von Rahl, exec producer; Alana Giordano, production coordinator; John Shirley, lead artist; Phil Millberger, Flame artist; Adam Scott, colorist; Thatcher Peterson, exec producer/color; Diane Valera, color producer. Music/Sound Design Barking Owl Kelly Bayett, creative director/partner; Ashley Benton, producer; Morgan Johnson, sound designer; Houston Fry, music sweetening. Licensed music: “Shimmy Shimmy Ya” by Old Dirty Bastard Audio Post Lime Studios Zac Fisher, mixer; Susie Boyajan, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
