As part of its new “Let’s Play” campaign/initiative for Lexus, Team One rolled out this Super Bowl spot–titled “Illusion”–directed by Tim Damon which shows the 2015 Lexus RC 350 making some incredible drift parking maneuvers in which there’s no room for error. Even the most adept stunt driver would be envious of what we’re witnessing–until a real first ever Lexus RC 350 enters the scene, revealing that the prior cars we saw were all remote controlled models that looked like the real thing.
True to the playful “Let’s Play” mantra, both big and little Lexus models were just having some fun, underscoring the spirit of the new 2015 RC 350.
Credits
Client Lexus Agency Team One Chris Graves, chief creative officer; Jason Stinsmuehlen, group creative director; John Dohrmann, director of social media/digital content; Quoc Lu, art director; Ben Fong, digital jr. art director; Leah Bohl, sr. producer; Sam Walsh, executive producer. Production Bandito Bros./Damon Productions Tim Damon, director/DP; Kendra Wester, producer. Remote control stunts DRIFT44 Editorial TOM (Team One Multimedia) Bryan Cook, editor; Megan Ubovich, editorial post producer. Finishing/VFX Arsenal FX Matt Motal, finishing/lead Flame; Kaan Atilla, finishing/ECD; Ashley Hydrick, finishing/exec producer. (Toolbox: Flame) Music Robot Repair Licensed Track: “Time Out” Sound Design Robot Repair/Bryan Cook Audio Post Juice Studios Bob Gremore, mixer
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
