As part of its new “Let’s Play” campaign/initiative for Lexus, Team One rolled out this Super Bowl spot–titled “Illusion”–directed by Tim Damon which shows the 2015 Lexus RC 350 making some incredible drift parking maneuvers in which there’s no room for error. Even the most adept stunt driver would be envious of what we’re witnessing–until a real first ever Lexus RC 350 enters the scene, revealing that the prior cars we saw were all remote controlled models that looked like the real thing.
True to the playful “Let’s Play” mantra, both big and little Lexus models were just having some fun, underscoring the spirit of the new 2015 RC 350.
CreditsClient Lexus Agency Team One Chris Graves, chief creative officer; Jason Stinsmuehlen, group creative director; John Dohrmann, director of social media/digital content; Quoc Lu, art director; Ben Fong, digital jr. art director; Leah Bohl, sr. producer; Sam Walsh, executive producer. Production Bandito Bros./Damon Productions Tim Damon, director/DP; Kendra Wester, producer. Remote control stunts DRIFT44 Editorial TOM (Team One Multimedia) Bryan Cook, editor; Megan Ubovich, editorial post producer. Finishing/VFX Arsenal FX Matt Motal, finishing/lead Flame; Kaan Atilla, finishing/ECD; Ashley Hydrick, finishing/exec producer. (Toolbox: Flame) Music Robot Repair Licensed Track: “Time Out” Sound Design Robot Repair/Bryan Cook Audio Post Juice Studios Bob Gremore, mixer
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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