Marie Hyon directed this animated tour of New York, depicting it as a winter wonderland, backed by a score delivered by Beacon Street Studios.
Credits
Music/Sound: Beacon Street Studios/Fasho Records, Venice, Calif. Rick Boston, Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer; Doug Trantow, engineer/mixer Music: “Out of the Blue” by Della Swiss (lead singer: Chauncey Jacks) Audio Post: Sound Lounge, New York
Tom Jucarone, mixer Agency: Ogilvy & Mather, New York Karl Westman, executive producer of music; Michael Freeman, music producer. Production Psyop, bicoastal Marie Hyon, director. VFX Psyop Eunice Kim, art director, Ave Carrillo, Nick Read, producers; Eunice Kim, Pete Sickbert-Bennett, designer; Will Robertson, lead TV; Pat Porter, 3D animator/previz artist; Anthony Travieso, previz artist; Briana Francheschini, Kwan Au, modelers/lighters; Alvin Bae, lighter; Efrain Cintron, Tyler Dibiasio, Tucker Klein, Sean Lattrell, Dennis Moran, Luca Vitale, 2D animators; Michael Deweese, storyboard artist; Preston Brown, Chris Gereg, Kevin Kim, Mans Swanberg, compositors; Victor Barczyk, Sarra Idris, editors.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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