An army Sergeant calls his soldiers back to line up after they have eaten lunch. Mid-order the Sergeant realizes that one of the soldiers has a ketchup stain on his shirt and lectures the soldiers on respect for “me, your country, and your momma.” As the Sergeant continues on his tangent, soldiers pass a Tide to Go detergent pen behind their backs to the offending soldier. By the time the leader asks the soldier for comment the stain is gone and the soldier replies, “Sir. What stain, Sir?”
Credits
Agency: Saatchi & Saatchi Chief Creative Officer, Tony Granger; VP/Associate Creative Director/ Art Director, Michael Vaughan; VP/Associate Creative Director/ Copywriter, Neil Levin; EVP/ Director of Broadcast Production, David Perry; Senior Producer, Michelle Strank Production Company: BRAVO ZULU Director, John Mastromonaco; Director of Photography, Scott Buttfield; Executive Producer, Ron Hacohen; Line Producer, Patricia Danzinger Editorial: Red Car Editor, Jerry Fried; Assistant Editor, Paula Halton; Producer, Andrea Richman Postproduction: Red Car,Nice Shoes Online Editor, Tom Tortoriello,Colorist, Lez Rudge Sound Design: Amber (Heavenly) Music Sound Designer, Bill Chesley; Producer, Kate Gibson Audio: Sound Lounge Engineer, Rob Sayers
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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