This Super Bowl spot finds former NFL star and current football broadcaster Terry Bradshaw on a crazy adventure to remove a stain on his shirt so that he can go back on air in the TV studio.
Nylon Studios served as music/sound house on this Tide ad directed by Max Sherman of Anonymous Content for Saatchi & Saatchi NY.
Client Tide Music/sound: Nylon Studios, New York Adam Moses, composer; Rob Ballingall, sound designer; Hamish Macdonald, global EP; Christina Carlo, NY EP. Audio Post: Heard City, New York Philip Loeb, mixer Agency: Saatchi & Saatchi New York Production: Anonymous Content, Culver City, Calif. Max Sherman, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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