This Super Bowl spot finds former NFL star and current football broadcaster Terry Bradshaw on a crazy adventure to remove a stain on his shirt so that he can go back on air in the TV studio.
Nylon Studios served as music/sound house on this Tide ad directed by Max Sherman of Anonymous Content for Saatchi & Saatchi NY.
Credits
Client Tide Music/sound: Nylon Studios, New York Adam Moses, composer; Rob Ballingall, sound designer; Hamish Macdonald, global EP; Christina Carlo, NY EP. Audio Post: Heard City, New York Philip Loeb, mixer Agency: Saatchi & Saatchi New York Production: Anonymous Content, Culver City, Calif. Max Sherman, director
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in Sรฃo Paulo, Brazil, this anthem film--โForte Sรฃo Elasโ (โStrong are the Womenโ) starring actress Alice Braga--references one of the most iconic productions in the brandโs history worldwide:โThe Man Who Walked Around The World.โ
Produced by Surreal Hotel Arts, directed by Lu Villaรงa, and featuring an original soundtrack by Cabaret Studio, โForte Sรฃo Elasโ shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
โThe campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: itโs the women who are strong,โ said Andrea Rubim, head of marketing for Johnnie Walker.
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