The spot reflects the energy and excitement of the New York experience through one family’s journey through the five boroughs. As their journey unfolds, the spot uses live action and animation to bring to life iconic images, including Yankee Stadium, Times Square, Coney Island, the Staten Island Ferry and the Unisphere.
Credits
Agency: Bartle Bogle Hegarty, New York. Kevin Roddy, ECD; Paul Foulkes, CD; Craig Smith, art director; Adam Reeves, copywriter; Bruce Wellington, head of TV; Melissa Bemis, producer;Andrew Nathan Group, account director Production Company: Motion Theory Mathew Cullen, Jesus de Francisco, directors; Marcelo Durst, DP; Bernard Rahill, producer; Javier Jimenez, EP Postproduction: Method Clark Mueller, colorist Visual Effects: Motion Theory Nick Losq, VFX Supervisor; Matt Winkel, VFX producer;Emily Foster, coordinator;Andrew Romatz, CG supervisor; Chris
Clyne, Na Song, Mike Cahill, Nathaniel Lane, Heekyung Shin, Chris Soyer, John Tumlin, Keith Yakouboff, Danny Zobrist, Vi Nguyen, David Chow, 3D Artists; Sean Deveraux, Marc Rienzo, Danny Yoon, Matt Motal, compositors; Mark Kudsi, art director;Rob Resella, Jake Sargeant, Aaron Bjork, Krystal Chinn, Ryan Gibson, Mark Kulakoff, Miwa Matreyek, Evan Parsons, Blake Trickey, Paul Yeh, designers; Carm Goode, Ray Fenwick, Steve Harrington, Ryan Wal
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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