Animated commercial set to the theme song of the Pink Panther. A police man is walking around noticing various items painted pink in an otherwise black and white setting. The pink panther walks out from behind a tree with a paint brush. He touches a fountain, and a fish tank and the water turns pink. He motions to touch a fire hydrant, but loses steam until he sees a table with pink packets on it. He approaches and pours the contents of one packet into his mouth. Completely refreshed he paints a mural of Sweet’N Low “Think Pink” on the side of a building.
Credits
Agency: Pedone & Partners Advertising Tom Cook, creative director; Shayne Millington, art director; Carolyn Oppenheim, copywriter; Matthew Pedone, producer. Production Company: Hornet Inc.,Flux Animation JJ & Maithy, directors/animators/3-D modelers; Michael Feder, executive producer; Andrew Isaacson, producer; Christian DeCastro, animator; Satoshi Harada, 3-D modeler; Anita Chao and Jeremy Lusk, editors.,Brent Chambers, Mike Howie, Raymond McGrath and Dave Butler, 2-D animators. Sound Design: Pomann Sound Bob Pomann, sound designer/audio mixer.
Video Tags:Sweet N' Low
Prudential, McCann NY, Director Chris Smith Launch “Beta Baby Bonus”
To mark Prudential’s 150th anniversary, McCann New York is kicking off the new year welcoming Generation Beta with “The Beta Baby Bonus,” offering every baby born in the U.S. on January 1st $150, which could potentially grow to $100,000 when they retire. The work is also launching with a new study, in partnership with McCann’s Truth Central, called “Generation Beta: Redefining Life, Longevity, and Retirement”.
The study found that people predict this new generation will have vastly different lives than today, with 86% of people believing Generation Beta will have jobs that haven’t even been invented yet. Generation Beta is also predicted to live longer than those before them, and the study reveals optimism about a healthcare revolution that will transform their lives--with half of adults believing that cancer will be cured by Generation Beta. Crucially, when it comes to retirement, people see the value of starting early. Eighty percent of prospective Generation Beta parents agree that in an ideal world, parents would start saving for their child’s retirement from birth. In fact, the No. 1 regret among current and prospective parents is that they “didn’t save more for my retirement.”
The campaign launches with this “Generations” film--directed by Chris Smith via production house SMUGGLER--which interviews Boomers, Gen X, Millennials and Gen Z on what defines their generation. With every generation known for something, Generation Beta has many unique advantages as it begins to take shape.
Shayne Millington, chief creative officer, McCann New York, said, “It’s not every day a new generation is born. So we needed to made the most of a once-in-a-generation event. We’re beyond proud to be able to launch... Read More
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