A woman is caring for her husband and her son, both of whom are sick and tucking into the living room together. She is taking both of their temperatures. Both look so sick and unhappy. She reads both temperatures revealing the husband to have the highest temperature of 102 degrees. She gives him an extra sympathetic pat and leaves the room. He looks to make sure she is gone, and then says to his son “Hey, in your face.” An announcer then says “If you love to win play Cash Win Fall” and a ticket is shown with the words “You have to play.”
Credits
Agency: Hill Holliday Spencer Deadrick, group creative director; Doug Champan, associate creative director/art director; John Simpson, associate creative director/writer; Bryan Sweeney, executive producer; Kellie Heartwell, senior producer Production Company: Sandwick Films,Element Productions Stephen Kessler, director; Bill Sandwick, executive producer; Andrzej Bartkowiak, DP,Eran Lobel, executive producer; Heather Holladay, producer Editorial: 89 Editorial Michael Coletta, editor; Bob Cagliero, executive producer; Kris Polinsky, producer Postproduction: Finish Editorial Dave Pickett, colorist; Matt Rogers, Smoke artist Audio: Soundtrack Recording Group Brian Heidebrecht, audio post mixer
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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