This spot for British retailer Argos showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year.
Part of the “Baubles to Last Year, Christmas is On!” campaign from London agency The&Partnership, this spot–directed by RÉALITÉ via production company CANADA–celebrates festive behavior taken to the extreme. From blow torching the Christmas pudding, inviting the entire street to Nana’s, decorating (“baubling”) your beard, and a walkie talkie’d squad of kids illuminating a huge tower block; the message of the ad showcases that this year we’re all “going big” for Christmas.
Yan Elliot, global ECD, The & Partnership, said, “One thing we know for sure is we all deserve a proper Christmas this year. As always, Argos is primed and ready to deliver it wherever you are, up or down the country. So let’s get together, go big, and say Baubles to last year.”
Credits
Client Argos Agency The&Partnership Yan Elliott, Micky Tudor, global joint executive creative directors; Dan Dehlavi, Carl Storey, creatives; Charles Crisp, head of integrated production; Alfie Glover-Short, producer. Production Company CANADA RÉALITÉ, director; Daisey Gautier, exec producer; Luke Plaister, producer; Marian Mikhail, production manager; Douwe Hennink, DP. Editorial Stitch Carlos Font Clos, Chris Wilson, editors; Kirsty Oldfield, offline producer. Postproduction Black Kite Phil Whalley, sr. post producer; Polly Durrance, post producer; Hugo Saunders, VFX supervisor; Tony Landais, CG supervisor; James Adamson, shoot supervisor & compositor; James Lashmar, motion design. Color Grade Metropolitana Marc Morato, colorist; Eli Meoz, grading producer. Audio Post Factory Deborah Whitfield, head of production; Mark Hills, Anthony Moore, sound engineers. Music Supervision Siren Matt Tamsedge, composer; Josh Gibbard, Sian Rogers, music supervisors.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
