This spot for British retailer Argos showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year.
Part of the “Baubles to Last Year, Christmas is On!” campaign from London agency The&Partnership, this spot–directed by RÉALITÉ via production company CANADA–celebrates festive behavior taken to the extreme. From blow torching the Christmas pudding, inviting the entire street to Nana’s, decorating (“baubling”) your beard, and a walkie talkie’d squad of kids illuminating a huge tower block; the message of the ad showcases that this year we’re all “going big” for Christmas.
Yan Elliot, global ECD, The & Partnership, said, “One thing we know for sure is we all deserve a proper Christmas this year. As always, Argos is primed and ready to deliver it wherever you are, up or down the country. So let’s get together, go big, and say Baubles to last year.”
Credits
Client Argos Agency The&Partnership Yan Elliott, Micky Tudor, global joint executive creative directors; Dan Dehlavi, Carl Storey, creatives; Charles Crisp, head of integrated production; Alfie Glover-Short, producer. Production Company CANADA RÉALITÉ, director; Daisey Gautier, exec producer; Luke Plaister, producer; Marian Mikhail, production manager; Douwe Hennink, DP. Editorial Stitch Carlos Font Clos, Chris Wilson, editors; Kirsty Oldfield, offline producer. Postproduction Black Kite Phil Whalley, sr. post producer; Polly Durrance, post producer; Hugo Saunders, VFX supervisor; Tony Landais, CG supervisor; James Adamson, shoot supervisor & compositor; James Lashmar, motion design. Color Grade Metropolitana Marc Morato, colorist; Eli Meoz, grading producer. Audio Post Factory Deborah Whitfield, head of production; Mark Hills, Anthony Moore, sound engineers. Music Supervision Siren Matt Tamsedge, composer; Josh Gibbard, Sian Rogers, music supervisors.
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
