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    The&Partnership, Director Matthijs van Heijningen Make Back-To-School Run For Argos

    By SHOOTUpdated:No Comments4171 Views

    This “Operation School Run” TV spot underscores that back-to-school needs can be met at Argos, a U.K. digital retailer selling more than 60,000 products through its website, mobile channels, 850+ stores, and over the telephone.  For instance, Argos customers can order Tu clothing online by 2pm for next day home delivery or free Click & Collect from stores across the country.

    Created by The&Partnership London and directed by Matthijs van Heijningen via MJZ, the :30 follows a not-so-typical first day back as Mum and Dad make sure the kids have all their uniforms in check before they set off for school–by parachuting out the back of the family Chinook twin-engine, tandem rotor, heavy-lift helicopter with Mum in tow. 

    Yan Elliott, joint ECD at The&Partnership London, said, “Even the school run feels like a military operation sometimes. With Argos you’re as good to go as humanly possible!”

    Credits

    Client Argos Agency The&Partnership, London Yan Elliott, Micky Tudor, joint executive creative directors; Laura Rogers, creative director; Dan Dehlavi, Hayley Hammond, creatives; Rick Carter, producer; Hannah Greene, production assistant. Production MJZ Matthijs van Heijningen, director; Donald Taylor, producer; Joost van Gelder, DP. Production Services Migrate, Cape Town Libbi Ball, line producer; Bob Wilkins, 1st AD; Chris Bass, production designer; Maria Labuschagne, art director; Kevin Bitters, special effects supervisor; Mo Marais, stunt coordinator. Editorial Work Editorial Jono Griffith, editor. Postproduction MPC Mike Little, CGI; Rod Norman, VFX, Phil Whalley, producer. Sound Design 750 MPH Sam Ashwell, sound engineer. Music Supervision We Are Theodore Arnold Hattingh, music supervisor. Voiceover Jill Halfpenny

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Matthijs van HeijningenMJZThe&Partnership



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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