This “Operation School Run” TV spot underscores that back-to-school needs can be met at Argos, a U.K. digital retailer selling more than 60,000 products through its website, mobile channels, 850+ stores, and over the telephone. For instance, Argos customers can order Tu clothing online by 2pm for next day home delivery or free Click & Collect from stores across the country.
Created by The&Partnership London and directed by Matthijs van Heijningen via MJZ, the :30 follows a not-so-typical first day back as Mum and Dad make sure the kids have all their uniforms in check before they set off for school–by parachuting out the back of the family Chinook twin-engine, tandem rotor, heavy-lift helicopter with Mum in tow.
Yan Elliott, joint ECD at The&Partnership London, said, “Even the school run feels like a military operation sometimes. With Argos you’re as good to go as humanly possible!”
Credits
Client Argos Agency The&Partnership, London Yan Elliott, Micky Tudor, joint executive creative directors; Laura Rogers, creative director; Dan Dehlavi, Hayley Hammond, creatives; Rick Carter, producer; Hannah Greene, production assistant. Production MJZ Matthijs van Heijningen, director; Donald Taylor, producer; Joost van Gelder, DP. Production Services Migrate, Cape Town Libbi Ball, line producer; Bob Wilkins, 1st AD; Chris Bass, production designer; Maria Labuschagne, art director; Kevin Bitters, special effects supervisor; Mo Marais, stunt coordinator. Editorial Work Editorial Jono Griffith, editor. Postproduction MPC Mike Little, CGI; Rod Norman, VFX, Phil Whalley, producer. Sound Design 750 MPH Sam Ashwell, sound engineer. Music Supervision We Are Theodore Arnold Hattingh, music supervisor. Voiceover Jill Halfpenny
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
