Theodore Melfi of production house Brother directed “Can’t Hide,” which marks the return of Captain Obvious for Hotels.com out of CP+B.
In this :30, Captain Obvious explains the benefits of the Hotels.com Mobile App to a man who has just locked himself out of his hotel room in his underwear.
Credits
Client Hotels.com Agency CP+B Ralph Watson, chief creative officer; Dan Donovan, executive creative director; Nicole Karalekas, Bryan Denman, sr. art directors; Ross Saunders, sr. copywriter; Ryan Dixon, designer; Kate Hildebrant, integrated head of video; Deb Drumm, executive integrated producer; Jessica Coccaro, sr. integrated producer; Brice Tomlinson, content supervisor; Alyssa Fitterer, content manager; Brian O’Connell, cognitive anthropologist. Production Brother, Los Angeles. Theodore Melfi, director; Monica Reimold, head of production; Rich Carter, CEO, exec producer; John Lindley, DP. Postproduction Method Studios, NY Editorial Cut+Run, New York TG Herrington, editor. Sound Design Sonic Union, NY
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.