In this spot directed by Psyop, hybrid human/animal creatures inhabit a bar, the initial focus being on a pair of chatty women–an ostrich and a giraffe lass who gossip about a friend who got a nose job for “medical reasons.” Turns out the cosmetic surgery patient was a rhino whose horn is bandaged. Agency is TAXI, New York.
Credits
Agency: Taxi | New York Dave Clemans, executive creative director; Stephen Leps, Michael Pierantozzi, creative directors; Tim Wassler, copywriter;
Phillip Cho, art director; Joyce Lee, Holly Flaisher, producers. Animation: Psyop Eben Mears, Jon Saunders, creative directors; Lydia Holness, exec producer; Michael Neithardt, producer; Anu Nagaraj, assistant producer; Naomi Chen, Ram Bhat, Annalisa Swank, designers; Pakorn Bupphavesa, Alvin Bae, lead 3D artists; Jonah Friedman, lighting lead; Pat Porter, lead animator; Nick Tanner, lead Nuke artist; Zed Bennett Jr., Bryan Eck, Dave Chen, Joerg Liebold, Shant Ergenian, Anda Hara, Will Robertson, John Payne, Phill Avanzato, Denis Kozyrev, Larry (Ngai Man) Leung, Dan Fine, 3D artists; Stephanie Russell Anthony Travieso, Kevin Scott, Douglas Litos, Danny Speck, William Frazier, 3D animators; Thomas Panayiotou, Jason Conradt, Nuke artists; Robin Nishio, storyboard artist; Cass Vanini, editor.
Screenwork Type:Top Spot
W+K London, Director Fredrik Bond Re-wire The Past With Modern Mischief, Take An Electrifying Ride In The Ford Capri
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
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