A bank teller clearly cares about his customer’s money๏ฟฝbut not the customer. We see the female customer at the teller’s window, trying to explain what she needs. However the teller is oblivious, his eyes clearly focused somewhere else. That somewhere else turns out to be the wallet that the woman is holding. She notices his line of sight and begins to move her wallet up and down, to and fro๏ฟฝand sure enough the teller’s eyes follow every movement. The Seattle Metropolitan Credit Union is then positioned as a business that is attentive to its customers, a welcomed departure from the banking norm.
Credits
Agency: Phinney Bischoff Design House Leslie Phinney, executive creative director; David Yeend, creative director/copywriter Production Company: The Radisch Company Steve Utaski, director/editor; Lisa Farnham, producer; Steve McGehee, DP Postproduction: Flying Spot Jeff Tillotson, colorist Visual Effects: Nectar, Seattle Frank Clark, graphics designer Sound Design: Pure Audio Scott Weiss, sound designer Audio: Pure Audio Scott Weiss, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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