TLC stands for The Learning Channel. It also stands for education๏ฟฝhelping viewers to learn life’s lessons. This TLC spirit is conveyed through humor, embodied in figurines that reflect these lessons. A young couple proudly displays their figurines in their home nursery room, including one that shows an infant on a changing table. The lesson learned: Babies have surprisingly great aim. A voiceover urges us to collect all the TLC figurines and to “live and learn.”
Credits
Agency: The Martin Agency Sean Riley, creative director; Todd Brusnighan, copywriter; Patt Wittich, art director; Katherine Wintsch, strategic planner; Molly Schaaf, producer; Maggie Dunn, assistant producer. Production Company: Epoch FIlms, NY Office Matt Aselton, director; Jerry Solomon, executive producer; Marc Marrie, producer; Peter Donahue, DP. Editorial: Cosmo Street Lawrence Young, editor; Joshua Teicher, assistant editor Postproduction: Curious Pictures,Method Meredith Brown, CGI producer,Toby Brockhurst, visual effects artist; Angela Lupo, producer. Sound Design: Amber (Heavenly) Music Bill Chesley, sound designer; Kate Gibson, producer Audio: Sound Lounge Philip Loeb, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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