Jon & Torey of Family Style directed this spot which takes us to Israel where residents share, with tongue firmly planed in cheek, what they would give up in order to eat bacon. The fact is that they don't have to give up anything as The Canadian Beef Bacon Company is introducing kosher bacon. Agency is Red Lion, Toronto.
Client: The Canadian Beef Bacon Company Agency: Red Lion, Toronto Brett Channer, chief creative officer/writer Animation: Kemar Lawrence Editorial: Posterboy, Toronto Mark Paiva, editor. Audio: Vapor Music + Sound Design, Toronto Production Company: Family Style, Toronto Jon & Torey, directors; Harland Weiss, exec producer; Lizz Dussault, line producer; Torey Kohara, DP.
St. Lukes, Director Glenn Kitson Take A Flyer On Plant-Based Food Brand THIS
Plant-based food brand THISโข is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Lukeโs.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Lukeโs in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THISโข Isnโt Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line โTHIS Changes Everything*โ along with a disclaimer that โeverythingโ does not include wingsuit flying abilities.
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