Young people are seen and their voices are heard as they discuss their methamphetamine addiction. We see the havoc that meth has wreaked on their lives and then are directed to a Zerometh website. Zerometh is an initiative backed by the state governor and the Alabama District Attorneys Association designed to educate people about the dangers of meth and how addicts can start to turn their lives around for the better.
Credits
Agency: D Groupe Gregory Davis, creative director/writer; Randy Reed, art director; Troy Courtney, producer. Production Company: A Common Thread Brian Weber, director; J.P. McMahon, Tristan Drew, Michael Appel, executive producers; Chris Powers, producer; Joshua Reis, DP. Editorial: Therapy Films Doobie White, editor Postproduction: Company 3 Los Angeles P.J. Marsiglia, colorist Sound Design: Therapy Films Doobie White, sound designer
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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