This :30 takes us to a U.K. laboratory test facility where a technician sitting on a Yes Essentials’ seat is immersed in a vat of melted chocolate to prove that the product indeed lives up to its anti-stain billing. The lab technician and the seat are then lifted out of the vat, both covered in chocolate. Fellow “scientists” scrub the seat and reveal a completely clean and unstained car seat.
Credits
Agency: Erwin-Penland, Inc. Andy Mendelsohn, executive creative director; Jason Smith, senior art director; Karen Walker, copywriter; Jane Cashin, producer. Production Company: Uber Content Dave Laden, director; Preston Lee, Phyllis Koenig, executive producers; Rocky Bice, producer. Ross Richardson, DP. Editorial: Teak Motion Visuals Seagan Ngai, editor Postproduction: Teak Motion Visuals,Technicolor Mark Everson, Smoke engineer/online artist; Sergio Rodriguez, assistant.,Sparkle, colorist. Audio: Crescendo! Studios Dave Baker, Matt Wood, audio engineers.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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