Woods+Low of OPC, Toronto, directed this PSA for World Wildlife Federation Canada out of DraftFCB, Toronto, underscoring the irony that a pollution-filled process goes into the manufacturing and transporting of energy-efficient light bulbs.
Credits
Agency: DRAFTFCB/Toronto Robin Heisey, creative director; Joe Piccolo, creative director/art director; Chris Taciuk, creative director/copywriter; Oliver Brooks, art director; Mike Richardson, copywriter; Kelly Cavanaugh, producer. Production Company: OPC Woods+Low, directors; Harland Weiss, exec producer; Donovan Boden, producer; Chris Woods, DP. Editorial: School Editing Johnny Devries, editor.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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