This World Wide Fund for Nature (WWF) film featuring Dr Sara Kayat of ITV This Morning opens on her office as she has pen and prescription pad at the ready.
However, this is no ordinary prescription that she’s writing. Rather it’s “a daily dose of nature.” Dr. Kayat addresses the audience directly explaining that just 20 minutes a day in nature has the ability to significantly decrease stress levels, ease anxiety, while also boosting our mood.
As the camera pans out, the office/doctor’s consult room is revealed to be a set among a labyrinth of trees. The cool-toned clinical space is replaced by the golden hue of afternoon sun streaming through a wooded canopy, over a veil of purple heather and across the glass-like lake.
The sound of a doctor’s office gives way to nature’s symphony: soft rustling breeze, crisp crunch of leaves underfoot, the hum of insects and distant bird coos.
A far cry from the clamor and chaos of traditional ads, viewers get a brief moment to settle into a scene of nature’s true calm.
Uncommon Creative Studio is the creative agency behind the “A Prescription for Nature” campaign which includes this film directed by Samona Olanipekun via Prod Co.
CreditsClient WWF Creative Studio Uncommon Creative Studio Production Company Prod Co. Samona Olanipekun, director; Fraser Riggs, DP; Lottie Aspinall, producer. Editorial Trim Editing Jacques Simon, editor. Music & Sound 750mph Jake Ashwell, Sam Ashwell, Giselle Hall Color Grade Black Kite George K., colorist. VFX Black Kite
VCCP and Director Harold Einstein Roll Out Comedy Spot For Kwik Fit
Kwik Fit, the automotive maintenance provider, has unveiled its latest campaign, developed by creative agency VCCP in London.
The light-hearted, integrated campaign aims to showcase how Kwik Fit ensures customers “drive away happy every time," by putting Kwik Fit’s highly trained staff and advanced services front and center.
At the heart of the campaign is this 60-second film from comedy director Harold Einstein via production company Outsider in London.
The film focuses on a helpful, friendly Kwik Fit technician who “rolls through”--literally--all the reasons why customers will always leave satisfied after every visit. In the spot, the technician glides into view on a mechanic’s under-car roller, effortlessly explaining the benefits customers receive at Kwik Fit. The technician is laying down the entire time. As the spot continues, it gets even more surreal--we see a second technician, squeezed inside a large tire, roll on-screen. We even see the technician arrive at a customer’s home, rolling onto her driveway to emphasize Kwik Fit’s mobile fitting service. The film wraps up with two elderly customers sitting contently in their car, one smiling at the exceptional service they received from Kwik Fit.
The deadpan film mirrors the real, everyday interactions between customers and Kwik Fit staff in an absurd way, using comedy to emphasize the friendly, knowledgeable service they provide. The campaign also draws attention to Kwik Fit’s more advanced services, such as ADAS sensor recalibration and mobile fitting, which further differentiate the brand from competitors.
Tony Hector, group creative director at VCCP, said, “Our brief was to demonstrate how our technicians make sure our customers drive away happy every... Read More