David Adam Roth of Boxer Films directed this PSA which depicts a future in which prices are so high that food is unaffordable. But for 36 million Amercians, that future is already here, a disturbing reality conveyed in this concept from a creative team at San Francisco agency Duncan/Channon.
Credits
Agency: Duncan/Channon Dave Knox, Ken Hall, associate creative directors. Production Company: Boxer Films David Adam Roth, director; Tim Bright, producer; Lawson Deming, DP. Editorial: Boxer Films Pedram Torbati, editor; Ben Guzman, producer. Postproduction: The Syndicate,Vendetta Post Marshall Plante, colorist,Fefo de Souza, online artist Music: Emoto Paul Bessenbacher, composer; Paul Schultz, exec producer; Carrie Lutjen, producer. Audio: M Squared Productions Mark Pitchford, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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