Director Ringan Ledwidge of Rattling Stick teamed with visual effects house The Mill, London, on this whimsical spot in which a jockey, having fallen off his injured horse, continues the race himself–and wins. The secret to his energized, superhuman performance: a Weetabix breakfast.
Credits
Production Company: Rattling Stick, London Ringan Ledwidge, director; Sally Humphries, producer; Jess Hall, DP. Visual Effects: THE MILL, London James Sindle, lead 3D; Barnsley, lead 2D/shoot supervisor; Teeemu Eramaa, Ivor Griffin, 3D artists; Adam Lambert, Zoe Cassey, Flame assist; Gemma Smith, producer; Mick Vincent, colorist.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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