An executive is flanked by two employees–a guy and a gal–and asks each for an opininon: Bar graph or pie chart? The gal picks the latter, the guy the former. Suddenly a giant hand comes crashing through the office wall, placing a female job seeker into the situation. She votes for the bar graph and is immediately congratulated by the boss.
Credits
Agency: Adworks, Inc. Mark Greenspun, creative director; John McEown, associate creative director; T.J. Aseltyne, copywriter; Kristine Punga, producer. Production Company: Phasmatrope Studios Michael Wilde, director; Jonathan Isen, executive producer; Claudio Kuhn, producer; Amy D’Alio, production manager; Andy Lilien, DP; Jesse Rosenthal, production designer. Editorial: Phasmatrope Studios Michael Wilde, editor. Postproduction: Shooters Post &Transfer Visual Effects: Kitchen Sink, Philadelphia Props/rigging
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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