A man repeatedly tries to break the cast on his arm in different ways but without success until the very end. Upon finally shattering the cast, we find out it’s where he had hidden his prized Washington lottery raffle ticket.
Credits
Agency: Publicis, Seattle Bob Moore, Publicis USA chief creative officer; Rob Rich, executive creative director; Parag Tembulkar, group creative director; John Meyer, art director; Todd Mitchell, senior copywriter; Derek Ruddy, director of broadcast; Mary Ellen Farrar, senior producer. Production Company: Biscuit Filmworks Jim Hosking, director; Shawn Lacy, executive producer; Caroline Pham, line producer; Marten Tedin, DP. Editorial: Collective Kelly Vander Linda, editor. Postproduction: Flying Spot Jeff Tillotson, colorist Audio: Pure Audio Scott Weiss, Justing Braegelmann, mixers.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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