A man raids his refrigerator at night to find a headless cold turkey inside puffing on a cigarette. The message: Quitting cold turkey doesn’t cut it; you need a plan and support.
Credits
Agency: WongDoody, Seattle Tracy Wong, creative director; Mark Watson, art director; Jennie Moore, copywriter; Dax Estorninos, producer. Production Company: Green Dot Films Richard Sears, director; Rick Fishbein, executive producer; Rich Pring, head of production; Mat Lumberg, producer; David Claessen, DP. Editorial: World Famous Editorial Tony Fulgham, editor Postproduction: Modern Digital, Seattle Zach Paul, online editor Audio: Clatter & Din Vince Werner, mixer.
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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