An emu, a penguin and a chicken experience flight thanks to some enterprising folks who are avid hang glider riders–and also winners of the Washington State Lottery. So part of these people’s winnings go towards helping others–in this case three birds–to do something they couldn’t do for themselves. Such is the positive spirit of the Lotto. Spot was directed by Jerry Brown of Sticks+Stones Studios for Publicis in the West, Seattle.
Production Company: Sticks+Stones Studios Jerry Brown, director; Marlon Staggs, executive producer; Gabrielle Yuro, producer; Json Dennis, head of production; Tom Olgeirrson, DP. Editorial: Fischer Edit Lindy Wilson, editor Postproduction: Pixel Farm Oscar Oboza, colorist Visual Effects: Fischer Edit Jake Parker, VFX supervisor/Flame artist; Bill Rogina, editorial/VFX producer. Audio: Modern Music & Sound Bryan Hanna, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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