Jon Barber of OPC Toronto directed this spot in which a woman falls off a ladder in her home while trying to put up Xmas decorations. Luckily breaking her fall is a wrapped present which turns out to be a silly pillow with a cat design. Upon impact, we hear the pillow let out a meowing rendition of “Jingle Bells.” A super relates, “Bad gifts don’t save lives/War Child gifts actually do.” Agency is John St.
Credits
Production Company: OPC Jon Barber, director; Harland Weiss, Donovan Boden, exec producers; Dwight Phipps, line producer; Doug Koch, DP.
Audio: Vapor Music + Sound Design, Toronto Joey Serlin, audio director; Julian Rudd, audio engineer.
Screenwork Type:Best Work
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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