Andrew Hardway (who’s repped in the U.S. by Boxer Films) directed this European spot which was produced by Parco Films, Milan, for DDB Milan, with visual effects by The Embassy, Vancouver, B.C. A sleek black Volkwagen Tiguan motors about an ever shifting city landscape–and we literally mean ever shifting. In this case, the tagline “Enjoy the movement” applies to both the car and the city, making vehicle and its environment totally simpatico.
Agency: DDB Milan Vicky Gitto, creative director; Francesca Guerrera, Andrea Maggioni, art directors; Luca Gelmuzzi, copywriter; Giuseppe Brandolini, head of TV. Production Company: Parco Films, Milan Andrew Hardaway, director; Catherine Byrne, producer; Jordan Valenti, DP. Editorial: Boxer Films Pedram Torbati, editor; Ben Guzman, producer. Postproduction: The Syndicate Beau Leon, colorist. Visual Effects: The Embassy Visual Effects, Vancouver, B.C. Charlie Bradbury, VFX producer; Winston Helgason, VFX supervisor; Simon van de Lagemaat, Marc Roth, senior CG artists; Tristam Gieni, Dan Prentice, Paul Copeland, Jim Hebb, Adam Marisett, Michael Blackbourn, CG artists; Stephen Pepper, senior compositor; David Casey, compositor; Ben Miller, roto and prep. Music: Human Mishawn Williams, producer; Mike Juirasits, composer/sound designer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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