Adam Cameron of Limey directed this PSA which shows the destruction of a forest as witnessed by one of its residents, a man in a rabbit costume. The spot underscores that 1.5 million trees are cut down daily to make cigarettes. The concept came from a creative team at Richmond, Va.-based agency Barber Martin.
Credits
Agency: Barber Martin Advertising, Richmond, Va. Michael Mullen, creative director; Joon Kim, copywriter; Sarah Duke, art director; Greg Simos, director of broadcast production. Editorial: Cut + Run, LA Frank Effron, editor; Hugo Mendez, assistant editor; Mitch Gardiner, Eric Leon, online artists; Michelle Burke, exec producer; Chris Girard, producer. Postproduction: Company 3 Los Angeles Rob Sciarratta, colorist. Audio: POP Sound Tim West, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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