Douglas Avery directed this heartfelt tale in which kids send balloons skyward carrying cartons of Vinamilk, which upon descent will help needy children in Vietnam. The story unfolds to a soundtrack from Beacon Street Studios mixing Western and Vietnamese sensibilities for agency Lowe Vietnam.
Credits
Editorial: Rock Paper Scissors Damion Clayton, editor. Visual Effects: Giant Steps Online & Compositing Ryan Thompson, VFX supervisor; Michael Vanglienty, VFX artist. Music: Beacon Street Studios Andrew Feltenstein, John Nau, Danny Dunlap, composers; Adrea Lavezzoli, producer; Chau Nguyen, musician. Audio: Eleven Jeff Payne, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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