Christopher Hutsul of Soft Citizen directed this cinema trailer/viral spot for the Vancouver International Film Festival out of TBWAVanoouver, B.C., in which a woman is clearly in over her head as an audience member trying to make sense of a foreign film. A voiceover relates her predicament, probably due to a foreign movie-loving friend, significant other or Internet date.
Credits
Production Company: Soft Citizen, Toronto Christopher Hutsul, director (repped stateside by Sleeper Films); Eva Preger, Link York, Jacqui Wilkinson, executive producers; Phil Lanyon, DP.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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