Johnnie Semerad of SEMERAD directed this moving piece showing how homeless people are out of sight, out of mind. “Family” is part of a multi-faceted campaign out of agency McKinney.
Credits
Agency: McKinney Jonathan Cude, chief creative officer; Philipo Marchington, group creative director;art director; Jenny Nicholson, copywriter; Josh Eggleston, producer. Production Company: Semerad Johnnie Semerad, director; Dan Marachino, DP. Visual Effects: Semerad Music: Endless Noise Jeff Elmassian, composer; Mary Catherine Finney, producer. Audio: Endless Noise Hao Lam, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
Read MoreMySHOOT Profiles
Add A Comment