Brent Harris of Skunk directed this PSA which shows child after child drinking from a mug or glass. With each kid, the drinking progresses until the final child takes the last gulp of water. A voiceover relates that by paying $1 for a glass of water at participating restaurants, 40 needy children can get safe, clean drinking water for a day. Agency is Droga5, New York.
Production Company: SKUNK Brent Harris, director; Clive Sacke, DP; Colin Howard, Matt Factor, exec producers; Lisa Wilson, line producer. Editorial: Rock Paper Scissors Carlos Arias, editor; Helena Lee, exec producer; Edward Reina, Flame operator. Music: Human Audio: Sound Lounge Scott Persson, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Councilโs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this โItโs Gotta Be Youโ PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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