TBWAChiatDay, New York, teamed with director Nanette Burstein of Hungry Man to create this spot in which a young athlete goes from fleeting fame to everlasting shame when it’s discovered he uses steriods. The telltale mark is a pimple which turns into a giant asterisk on his forehead.
Credits
Agency: TBWA/Chiat/Day, Inc Gary Scheiner, executive creative director; Ron Castaldo, Jared Rubin, associate creative directors; Einav Jacubovich, art director; Melissa Pincus, copywriter; Winslow Dennis, producer. Production Company: Hungry Man, Inc Nanette Burstein, director; Kevin Byrne, executive producer; Rick Krekian, producer; Adam Beckman, DP. Editorial: Cosmo Street Steve Bell, editor; Julie Gagliardi, producer; Michael Young, assistant editor. Postproduction: Company 3 New York Billy Gabor, colorist. Visual Effects: Method Brent Holt, executive producer; Peter Stanik, producer; Matt Reilly, lead Flame artist. Audio: Sound Lounge Eric Warzecha, mixer.
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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