Kevin Thomas of Thomas Thomas Films, London, directed this spot in which motorcyclists drive about with bold, stylized neon signs on their choppers, bearing their names and other info. Suddenly nearby car drivers are more aware of them, an approach which leads to fewer accidents. Conceived by a team from Abbott Mead Vickers BBDO, London, the idea was inspired by researchers indicating that car drivers are more careful around bikers when they actually know one. The action charmingly unfolds to a song, “If You Got To Know Me,” written by Stephan Altman of Mophonics.
Credits
Agency: AMV BBDO Phil Martin, copywriter; Brian Campbell, art director. Production Company: Thomas Thomas Films Kevin Thomas, director; Billy Jones, producer Postproduction: THE MILL, London Music: Mophonics Stephan Altman, songwriter; Michael Frick, exec producer. Audio: Wave, London
Screenwork Type:Best Work
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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